Scalp care surges as new treatments, products and celeb faces flood the market

11 months ago 49

This week, I examine the growing scalp-care focus within the hair-care category, including Nutrafol’s first in-spa treatment launch and legacy hair studio Harklinikken’s rapid expansion, with commentary from top beauty analysts Larissa Jensen and Carson Kitzmiller. Additionally, summer camps are cracking down on “Sephora kids,” and executive shakeups hit Kering Beauté and Amorepacific.

The race to dominate the scalp-focused hair category heats up

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