E.l.f Beauty bets on the allure of archetypes in a new Pinterest partnership

7 hours ago 8

This week, I report on E.l.f. Beauty’s new interactive partnership with Pinterest, which taps into social media‘s growing color season analysis trend to drive consumers to E.l.f’s curated product collections. Additionally, L’Oréal Group partners with AI chipmaker Nvidia, P&G gets a new beauty division CEO, and French glass manufacturer Verescence is acquired.

E.l.f. Beauty rolls out interactive Pinterest partnership driven by K-Beauty’s seasonal color analysis trend

Pinterest continues to be an increasingly-important marketing channel for brands

The social media platform currently has approximately 570 million active monthly users that save around 1.5 billion pins each week, according to the company.

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