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The luxury sector has faced times of uncertainty in recent months, with changing consumer habits and volatile tariff policies from President Trump threatening to destabilize the market. But Kering, the owner of fashion houses like Gucci and Bottega Veneta and one of the largest luxury conglomerates in the world, is betting on sustainability to weather any upheavals.
“We don’t see sustainability as a cost. It’s an investment,” said Marie-Claire Daveu, chief sustainability and institutional affairs officer at Kering.
Daveu, who joined the group in 2012, said the group’s sustainability strategy was defined in 2017. Part of that strategy is to reduce its greenhouse gas emissions by 40% by 2035, she said. The group has taken measures such as instituting regenerative agriculture among its suppliers of raw materials and participating in a pilot program with the Science Based Targets Network. In April, Kering unveiled its water-positive strategy to decrease water-related risks through initiatives such as adopting recycled materials and new materials made through regenerative agriculture.
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