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Perelel Health, a Los Angeles-based leader in the clinically proven prenatal and postnatal vitamin space, announced on Thursday that it had raised $6 million in series A funding from Unilever Ventures, Willow Growth and Selva Ventures.
As the supplement category continues to balloon in size, this strategic investment highlights fundamental changes happening in the vitamin category. As Glossy reported last week, more consumers are choosing to shop from young brands that can prove safety and efficacy in lieu of rigorous regulation.
Perelel Health was launched in 2020 by Alex Taylor and Victoria Thain Gioia, who now serve as co-CEOs, as well as Dr. Banafsheh Bayati MD, OB/GYN, who now serves as medical co-founder. Taylor’s CV includes executive and editorial roles at publishers like Clique Media and EQAL, while Gioia worked in finance and strategy at The Honest Company and Olive & June.
Perelel has doubled its year-over-year growth since it launched and is approaching profitability, according to Taylor and Gioia.
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