10 hours ago
2
In January, the luxury fragrance brand Editions de Parfums Frederic Malle closed its North American flagship store on Manhattan’s Madison Avenue. Just six months later, the brand’s new flagship store is up and running. On Friday, Frederic Malle opened the new store to the public, located 14 blocks north of the original.
“Having this brick-and-mortar footprint is so critical — especially for a brand like Frederick Malle that is so focused on the art and craftsmanship of perfumery at the same time as true olfactive innovation,” said Salvatore Zullo, gm of Editions de Parfum Frederic Malle.
Editions de Parfum Frederic Malle was founded by Frederic Malle in 2000 and acquired by The Estée Lauder Companies in 2015. The new 550-square-foot store sits on the ground floor of the luxury residential Bellemont building and was designed entirely in-house by ELC’s creative teams. Zullo said the brand has high hopes for the new space, which is drenched in Frederic Malle’s signature red and includes “scenting chambers,” or glass cylinder displays that allow customers to smell various perfumes, which are also found at other Frederic Malle stores, including its Greenwich Village location.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·