For many couples pursuing parenthood, conception may be the only part of raising a child that doesn’t come with a price tag. For others, it’s a costly endeavor, with even a comparatively low-intervention procedure like artificial insemination running upward of $1,000 in a clinical setting. And health insurance may not cover fertility treatments until after a year of trying to get pregnant.
But today’s aspiring parents may have more immediate tools if they want to jumpstart their fertility journey. An at-home insemination kit from parenting brand Frida can be purchased at their local CVS for just $49.99.
“You’re not clinically considered infertile until you’ve been trying to get pregnant for at least 12 months. The reality is that most Americans are not as patient as that,” said Chelsea Hirschhorn, founder and CEO of Frida, which is known for its post-partum products.
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