The Glossy Beauty Podcast’s 2025 industry predictions

3 months ago 31

For this week’s special episode, Glossy Beauty Podcast co-hosts Sara Spruch-Feiner and Lexy Lebsack brought on colleague Emily Jensen to discuss six topics — all 2024 trends they expect will continue to dominate in the year to come or emerging trends they believe will be big topics of conversation. These included the pending TikTok ban and how it will affect beauty brands, the shifts in influencer marketing including the question of “authenticity,” the rise-and-rise of the fragrance category, the boom in sports and beauty partnerships, the impact of GLP-1 drugs on skin care, and the nomination of Robert F. Kennedy Jr. for health secretary and the potential impacts on the wellness industry.

Listen in for a taste of what’s to come in Glossy’s beauty coverage this year, and keep reading for snippets from the conversation, below.

What’s next for beauty brands, as a result of the potential TikTok ban

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