The beauty industry trends that will shape mass and masstige in 2024, according to incubator executives

Across the beauty industry, executives are placing their bets on the marketing, product, content and category trends that will dominate next year. 

As one might expect, this includes burgeoning sales channels and social media functions, as well as superstar ingredient and product categories that could flood the industry in the coming months. But which ones will shape the industry in 2024, and which will be forgotten before Q3? 

Routinely at the forefront of beauty’s top trends are incubators, which nurture and grow new brands, and accelerators, which scale growing brands. To learn what’s going on in this category, Glossy checked in with leaders in the space to hear their thoughts going into the new year. 

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