Target kicks off 2024 with 1,000 new wellness products

Target wants to make it well known that it is the go-to retailer for all things wellness.

On Wednesday, Target shared that in January it’s debuted 1,000 new wellness-related products, ranging from apparel and accessories to beauty, supplements and technology. Target recently made headlines for bringing on new and buzzy brands like Kourtney Kardashian Barker’s supplements brand Lemme, Hum Nutrition and Bala bangles. Beauty has been a robust category, as seen in the retailer’s most recent third-quarter earnings in Nov. 2023. While comparable sales declined 4.9% year-over-year, the decline was offset by growth in beauty. Target saw a 4.3% year-over-year sales decline to $25 billion, but net earnings were $971 million, a 36% year-over-year increase.

Glossy spoke with Cassandra Jones, svp of beauty and essentials at Target, to discuss why the retailer’s announcement is significant, how Target thinks about wellness and how that attitude toward wellness is demonstrated in the beauty aisle.

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