Starface launches neutral pimple patches, offering an alt to a ‘super bold’ vibe

1 year ago 33

After teasing a new addition to its Hydro-Star collection this year, at both New York Fashion Week and Paris Fashion Week, Starface is finally unveiling the product: Its hero product, the Earth Star pimple patch, is now being offered in four neutral colors: shell, clay, pebble and moonstone.

To bring the campaign to life on social media, Starface tapped “it” girl Devon Lee Carlson (1.5 million Instagram followers), who is a fashion influencer, a model and the co-founder of iPhone accessories brand Wildflower Cases. As explained by Erika Priestley, CMO at Starface, the campaign features Carlson playing the role of an otherworldly being who delivers Earth Star to planet Earth.

“Devin is an authentic voice for Gen Z, and she’s been a consumer of the brand for quite some time, so it felt natural,” Priestley said.

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