Shiseido’s Ulé is among first beauty brands to launch digital product passports

1 year ago 23

On Tuesday, Ulé, the French beauty brand launched in 2022 by Shiseido Company, announced that its newest product, the C-Bright serum launched last week, now comes with a digital product passport.

Digital product passports act as virtual profiles for tangible goods. For Ulé’s serum, the DPP will detail everything from its ingredient composition to the processes behind its manufacturing processes, granting consumers and stakeholders a clear view of its lifecycle. This move is intended to drive more informed purchasing decisions and encourage the adoption of eco-friendly practices, according to the company.

In addition, consumers can use the passport to access the brand’s sustainability commitments, personalized services, exclusive experiences and direct messages, as well as verify products’ authenticity.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.

Article From: www.glossy.co

Read Entire Article

Note:

We invite you to explore our website, engage with our content, and become part of our community. Thank you for trusting us as your go-to destination for news that matters.

Certain articles, images, or other media on this website may be sourced from external contributors, agencies, or organizations. In such cases, we make every effort to provide proper attribution, acknowledging the original source of the content.

If you believe that your copyrighted work has been used on our site in a way that constitutes copyright infringement, please contact us promptly. We are committed to addressing and rectifying any such instances

To remove this article:
Removal Request