Selena Gomez on growing Rare Beauty and the Rare Impact Fund in 2024

4 months ago 33

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In 2024, there was much chatter about Rare Beauty: Who may buy it? When? For how much? For now, none of those questions have been answered. But Selena Gomez is trying to build a brand where none of that is the point.

In October, Rare Beauty ran its first television ads, as part of a campaign dubbed “Love Your Rare.” Summarizing its message, Gomez said, “I just want people to understand that it’s not always about the makeup — it’s about who we are, and celebrating that.”

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