Renude aims to democratize dermatologists’ services in the UK

U.K.-based Renude launched in 2020 as an AI service for customers looking for personalized, dermatology-led skin care. After 100,000 signups and an Innovate U.K. grant for R&D, the company is now building up a B2B offering, as well as launching an AI skin-care natural language chat service later this year.  

The company launched by offering dermatology-focused AI skin-care analysis services, both to fill in for the lack of dermatologists in the U.K and to combat misleading skin-care information on public forums. It markets the services through social media and press. The company declined to disclose its revenue.

“If you’ve got mild to moderate acne, you’re basically not going to get referred [to a dermatologist by your doctor] in the U.K,” said Renude co-founder Pippa Harman, who formerly worked for Beauty Pie, Illamasqua and the U.K. beauty retailer Boots. There are just 626 consultant dermatologists in the U.K., according to Statista. But, as of 2006, 24% of the population were visiting their general practitioner with skin complaints every year, equating to 13 million annual appointments.

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