1 year ago
35
To kick off 2024, skin care tools brand NuFace has launched a campaign dubbed “Fitness for Your Face,” which celebrates a new 20-minute face “workout,” dubbed the “10/10,” treatment, that was released on its app on January 10. The same day, the brand hosted a one-day, 10-city “tour,” during which top-of-their-field estheticians provided facials to mega-influencers.
The idea was inspired by the growth in users of the brand’s app. It has been downloaded 171,000 times since debuting in August 2022, including 145,000 times in 2023 alone. NuFace owed the accelerated growth to new interest in microcurrent technolofy.
2023 was a fruitful year for NuFace sales, too. From the third quarter to the fourth quarter, the brand saw a 135% increase in units sold across the business and a 135% growth in revenue. According to November 2023 data from Circana, NuFace is the No. 1-selling skin-care tool brand.
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·