Luxury Briefing: Are community-based concept stores the future of fashion retail?

1 year ago 42

This week, a look at the business model of the new SoHo store The Den, which aims to grow a cult following. Scroll down to use Glossy+ Comments, giving the Glossy+ community the opportunity to join discussions around industry topics.

Minimizing risk for brands and offering valuable experiences for target customers, the concept store is gaining strength as a “future of physical retail” contender — and fashion companies are placing their bets accordingly.

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