As the U.S. supplements market continues to boom, 6-year-old wellness brand JSHealth Vitamins is investing to increase its presence in the category.
With products ranging from $10-$325, Australia-based JSHealth Vitamins has sold over 7 million units globally, and in 2023, it saw an 84% year-over-year increase in subscribing customers receiving monthly shipments of its products.
The brand has long had a presence in the U.S. market via Amazon, and local consumers becoming more health-conscious post-pandemic inspired the decision to focus on the U.S. market this year, said Jessica Sepel, clinical nutritionist and co-founder of JSHealth Vitamins. In 2023, JSHealth Vitamins experienced 300% year-over-year growth in the U.S. market, boosting its reported valuation to $600 million.
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