ITK’s Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha

1 year ago 39

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Brooklyn and Bailey McKnight, the 23-year-old identical twins and co-founders of ITK Skin, got their start on YouTube in 2013, where they now have over 7 million subscribers. They also have 9.3 million followers on Instagram and 6.6 million on TikTok. Together, in partnership with the beauty incubator Maesa, the sisters launched ITK in August 2022. The brand started at Walmart, with 15 products priced at $7-$15.

But, by the time they launched ITK, the McKnight sisters were already veteran founders, having launched their first business venture, clothing and mascara brand Lash Next Door, when they were just 16.

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