How Tower 28 uses collaborations to grow its community and tell its story

On January 6, sensitive-skin-friendly beauty brand Tower 28 Beauty released a new collaboration with the Universal Pictures movie “Kung Fu Panda 4,” set to be released on March 8. The collaboration includes two sets of products, which the brand launched alongside Lunar New Year-themed beauty products, all available at Sephora. 

It’s not the brand’s first collaboration, but it is its most widely-known collab partner. There are two offerings: the Tower 28 x Kung Fu Panda 4 Cream Blush + Lip Gloss Kit, which includes two of the brand’s hero products: the Lip Jelly Gloss, in an existing shade called Magic, and the Beach Please Lip + Cheek Cream Blush, in an exclusive shade called Dumpling Hour. The other product is a limited-edition version of the brand’s cult-favorite SOS Daily Rescue Facial Spray featuring themed packaging. 

Since it launched in 2019, Tower 28 has collaborated with brands including healthy snacks brand Deux, piercing brand Studs, wearable blanket brand The Comfy and athleticwear brand Set Active, among others.

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