How The Webster became a target partner for top luxury brands

This week, Glossy spotlights the power of specialty stores. While department stores’ terms are turning brands away, specialty boutiques are gaining new relevance thanks to curated storytelling, authentic discovery moments and strong client ties. We’re highlighting five U.S. stores that leading brands are betting on now.

When Laure Hériard Dubreuil opened The Webster’s first location in Miami in 2009, she wasn’t following retail convention. She was creating a space where designer storytelling could be preserved, elevated and presented with intention. Sixteen years later, The Webster has expanded to 13 U.S. locations, with stores in New York, Los Angeles, Palm Springs and beyond. The store grew its business 25% year-over-year in 2023, with online sales continuing to outpace physical retail growth. Reps declined to share 2024 sales growth.

For British resortwear brand Orlebar Brown, The Webster has been key to reaching the right customer in the right setting. “OB loves The Webster,” said Trevor Hardy, Orlebar Brown’s CMO. “They curate fashion the way a sommelier curates wine — with depth, discernment and a wicked sense of fun. It’s a great place for people to discover OB — the lines between retail, art and indulgence blur, making it an ideal environment for our resort wear. Experiential retail at its most elevated and eccentric.”

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