Fashion Briefing: Why Pitti Uomo chose Korean streetwear brand Post Archive Faction as its next guest designer

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This week, we take a look at Pitti Uomo naming Korean designer Post Archive Faction as this year’s guest designer, an inspired choice emblematic of the event’s aims to diversify and look to the future.

Every year at Pitti Uomo, the menswear event and trade show held in Florence, a guest designer is chosen. In recent years, brands like MM6, Luca Magliano and Todd Snyder have held the role, and in previous decades, designers like Dries van Noten and Dolce & Gabbana have greatly benefited from the increased attention getting selected brings.

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