How French Republicans are battling against Shein and Temu

With the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”.

The proposed legislation, called “loi 2268”, which was passed by the center-right political party Horizona through the lower Assembly on March 14, now has to go through the French Senate next spring. It was promoted by Antoine Vermorel-Marques, right-wing MP, in a March 14 video on TikTok. On the platform, he parodies fast fashion haul videos while promoting his political proposals.

The legislation works through a carrot-and-stick principle, or bonus-malus, which rewards more durable, sustainable apparel items and taxes carbon-heavy ones with a lack of transparency. It links brands’ financial contributions based on existing extended producer responsibility policies to the number of items they add to their e-commerce site each day. Under EPR, which has been in place in France since January 2022, brands are responsible for their supply chains. 

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.