Glossy x Launchmetrics Research: Elta MD and Supergoop top list of buzzy SPFs

1 year ago 28

SPF is never out of season, but with May just one day away and temperatures inching higher, the category is coming into its annual, seasonal spotlight.

On TikTok, the hashtag #sunscreen has 1.2 million videos attached to it, while a search for the hashtag #spf generates over 236,000 posts.

For Glossy, Launchmetrics exclusively ranked the top five buzziest sunscreens, based on media impact value (MIV). A proprietary Launchmetrics metric, MIV tracks the impact of influencers, print media, celebrities, official third-party partners and a brand’s own media channels.

Based on its research, Launchmetrics found both usual suspects and fast-growing category entrants in the top five. Elta MD’s UV Pure Broad-Spectrum Sunscreen claimed the No. 1 spot, with Supergoop’s cult favorite Unseen Sunscreen ranking No. 2 on the list. Neutrogena’s Ultra Sheer Dry-Touch Sunscreen Lotion followed, with Black Girl Sunscreen’s Broad Spectrum and Kopari’s Sun Shield Body Glow rounding out the list.

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