Glossy Pop Newsletter: With Noyz, Shaun Neff is building a new kind of influencer brand

4 months ago 24

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Serial entrepreneur Shaun Neff has launched many brands, and most have shared one thing in common: a celebrity founder. The list includes Beis, the luggage brand co-founded by actor Shay Mitchell in 2018; Pattern Beauty, the hair-care line by actor Tracee Ellis Ross that debuted in 2019; and Florence by Mills, co-created with actor Millie Bobbie Brown, also in 2019. In 2024, Beis surpassed $200 million in revenue. And Pattern is now distributed in Sephora and Ulta Beauty.

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