Glossy Pop Newsletter: On Substack, a vibrant fashion community is burgeoning — in 2024, it is likely to explode

1 year ago 45

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Over a dozen times a day, my phone chimes with notifications from Substack. Rarely is it a new newsletter from one of the over 60 I subscribe to. Most of the time, it is a chat notification. On a select but growing number of fashion Substacks are a thriving group of active community members who chime in at all hours of the day. They’re weighing in on the fit of a particular brand, questioning how to style something currently trending, seeking recommendations for a certain product category, offering musings about shopping regrets and even looking to offload purchases that didn’t fit.

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