ColourPop’s Vivian Weng talks omnichannel evolution — plus, Walmart tests beauty bars and clinical testing gains steam

6 hours ago 6

Few beauty brands have had an evolution quite like Southern California-based ColourPop cosmetics.

Launched in 2014 at the height of the DTC era, the brand once released around 40 collections per year. “That’s how consumers were shopping,” Vivian Weng, ColourPop brand president, told Glossy. “For a number of years, consumers were looking for the latest launch … and looking to get their hands on limited quantities of something that was very, very specific and timely.”

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