4 months ago
54
For many early-stage beauty founders, getting onto the shelves at Sephora is the ultimate goal. Now, the LVMH-owned beauty giant has revealed which brands and founders may represent the next wave in beauty. On Thursday, Sephora announced the eight brands whose founders will participate in the 2025 Sephora Accelerate Program. Beginning in January 2025, those early-stage beauty entrepreneurs will receive a crash course in fostering a successful brand.
The 2025 class includes Jade Beguelin and Sabrina Sadeghian, founders of the minimalist skin-care line 4AM; Hye Young Kim, founder of K-beauty-inspired skin-care brand OliviaUmma; Merian O, founder of textured hair-care line Bounce Curl; Aziza El Wanni, founder of climate-adaptive natural hair-care brand The Potion Studio; Christal Alert, founder of sun-care-first makeup brand Tonal Cosmetics; Funmi Monet, founder of fine fragrance brand Influxious; Navneet Kaur and Fatema Raja, founders of South Asian-inspired fragrance brand Ruhveda; and Judy Koloko, founder of scalp-care brand The Steam Bar.
“The Sephora Accelerate program appealed to me because the program is focused on providing support to BIPOC founders,” said Influxious founder Funmi Monet, a fragrance and beauty influencer with close to 800,000 followers across TikTok and Instagram. “As a young brand, we felt that this program would help provide the tools necessary for the long-term success of our brand.”
Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.
English (US) ·