CHENNAI: Chennai-based SaaS startup
Zepic
Inc has raised $2.1 million investment in a pre-seed round, backed by venture capital firm Neon Fund and angel investors who are senior executives at Apple,
Microsoft
,
Zoho
, Freshworks and Chargebee. Neon Fund has invested $500000 in the venture.
The US-headquartered startup is focusing on personalized customer engagement and marketing automation and hopes its unified platform, combining all customer data will have better engagements and insights.
Co-founder Sreelesh Pillai said their product has unique value proposition and good margins despite the competition in customer experience landscape. The market is moving towards bringing together customer journeys and customer insights (analytics), he said. “You need to have a complete picture of the customer to truly be able to personalize.”
“There are plenty of marketing automation platforms and plenty of customer data platforms, but there are not many options bringing both together. Big platforms have to rearchitect their platforms. So there is a genuine opportunity for real-time omni-channel platforms,” he said.
With insights on customer behaviour, Zepic allows companies plan personalised marketing campaigns in multiple channels like email, Whatsapp, push notification.
Zepic’s claims its platform can ingest and model any business data alongside customer data like product inventory, customer reviews or order fulfilment data.
The startup’s engineering team is based out of Chennai and focuses on English speaking markets -- the US, Canada, the UK, Australia and New Zealand apart from India.
It was founded in 2023 by Naveen Venkatesan, Bharathi Kannan Ravikumar, Sunil Kumar and Sreelesh Pillai.
English (US) ·