Brands are expanding product offerings and unlocking revenue with streamlined cross-selling

4 months ago 23

As e-commerce marketplaces and brands look to stand out in the crowded landscape, offering complementary products through cross-selling is an effective strategy that enhances customers’ shopping experiences and drives growth.

According to McKinsey research, targeted cross-selling can increase sales by 20%.

Additionally, 80% of a brand’s revenue comes from about 20% of its customers while it costs 7x more to acquire a new customer than retain one.

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