Beauty & Wellness Briefing: L’Oréal takes on Dyson

1 year ago 38

This week, a look at whether L’Oréal’s new hair dryer can compete with Dyson’s Supersonic, which has become a lucrative cultural behemoth since its launch in 2016. Additionally, Orveon announces a new CEO following several executive departures in December.

L’Oréal’s latest device hopes to take a chunk out of Dyson’s hair-dryer market share.

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