Since being purchased by Richemont in 2018, the British pre-owned watch marketplace Watchfinder & Co. has mostly focused its attention on its home market of Europe. But Edouard Caumon, Watchfinder’s U.S. lead, is hoping to make 2024 the year that Watchfinder gets competitive in the American market.
Since launching in 2002, Watchfinder has been growing steadily across the globe with a focus on digital commerce. Sales increased 120% year-over-year in 2023, commensurate with the continued growth of the global pre-owned luxury watch industry — it reached $24 billion last year and is expected to grow by around 9% this year. But for its U.S. expansion, Caumon said Watchfinder is primarily focused on physical retail.
“I’ve opened 52 boutiques and spaces around the country, in my previous job [as business development manager in the Americas for Richemont with a focus on watch brands],” Caumon said. “Retail is a very competitive space for watch brands in the U.S., but it’s also very important to us.”
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