Samsung is hosting its biggest event of 2024, Galaxy Unpacked, on January 17. The event will feature announcements on new flagship smartphones and Galaxy's AI-based features. Samsung has released a teaser campaign in collaboration with Marvel, with a video teaser showcased in Sphere Las Vegas. The campaign includes a takeover of Sphere's exterior LED display, hinting at new mobile AI capabilities. Galaxy Unpacked will introduce innovative AI experiences on mobile, empowering users in all aspects of life.
Samsung is all-set to hold its biggest event of 2024 -- Galaxy Unpacked -- on January 17 where the company is expected to make several new announcements from new
flagship smartphones
to the entire
Galaxy AI-based features
and
innovations
.
To provide us with a glimpse of what’s coming at the event, Samsung has dropped its latest teaser campaign in collaboration with Marvel.
Right now, Samsung has showcased the teaser at
Sphere Las Vegas
and is expected to go live in other major cities worldwide.
Watch the new video teaser for Galaxy Unpacked
The Portal to a New Galaxy | Samsung
New teaser explained
The campaign kicked off with a showstopping takeover at Sphere Las Vegas, featuring the iconic Marvel superhero
Doctor Strange
who hints at new abilities that will soon come to Galaxy devices.
To celebrate the new era of Galaxy innovations, Samsung teamed up with Marvel Studios’ “What If…?” Season 2 for an epic takeover of Sphere’s giant exterior LED display on January 8.
Featuring Doctor Strange, the Las Vegas skyline lit up to hint at new
mobile AI capabilities
coming soon to Galaxy users worldwide. Just as Marvel’s renowned character Doctor Strange discovers new portals of endless possibilities showcasing Galaxy AI’s capabilities of being able to discover new possibilities.
“We are ushering in a new era of innovation at Galaxy Unpacked, introducing AI experiences on mobile like never before,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Galaxy AI will empower users in every facet of life. This campaign teased one of the ways we are evolving and pioneering mobile technology through a special collaboration with a long-standing tech industry partner, which will be revealed soon.”
English (US) ·