NEW DELHI: US former President Donald
Trump
, on Saturday, launched his sneaker brand a day after the judge ordered him to pay nearly $355 million in his New York civil fraud trial.
At the 'Sneaker Con' in Philadelphia, Trump said, “This is something I’ve been talking about for 12 years, 13 years, and I think it’s going to be a big success." He called this the first official Trump footwear, reported CNN.
His new gold sneakers are priced at USD 399 and named “NEVER SURRENDER HIGH-TOP SNEAKER,” on the podium as he spoke.
Within a few hours, the sneakers were listed as sold out on the website. According to the state, there were as many as 1,000 pairs of sneakers available for purchase.
The former president is also selling two versions of sneakers that have “T” and “45” on the sides for $199, according to the website. Cologne and perfume are for sale at $99 each, according to the CNN.
According to the website, the products are “trademarks of CIC Ventures LLC. Trump Sneakers are not designed, manufactured, distributed, or sold by Donald J. Trump, The Trump Organization or any of their respective affiliates or principals. 45Footwear, LLC uses the Trump name, image and likeness under a license agreement.”
The website says it has no connection to Trump’s campaign, though Trump campaign officials promoted the appearance in online posts. Trump is marching closer toward the 2024 Republican nomination and a potential rematch with President Joe Biden.
Meanwhile, Biden campaign spokesperson Michael Tyler slammed Trump’s appearance at Sneaker Con. “Donald Trump showing up to hawk bootleg Off-Whites is the closest he’ll get to any Air Force Ones ever again for the rest of his life,” he said, referring to popular sneakers from brands Off-White and Nike.