When TikTok creator Elijah Yeroushalmi took a trip to Costco with his dad in August 2024, he didn’t go for the free samples or bulk foods that many Costco shoppers love. Instead, on a tip from one of his followers, he sought out the fragrance aisle.
“It was one of the videos where I was going to TJ Maxx. [My followers] were like, ‘Can you go check out the Costco fragrance selection?’” he recalled. “And I was like, ‘No way they have fragrances.’ I went to Costco, and lo and behold, they had fragrances.”
At Costco, Yeroushalmi found fragrances from brands like Juliette Has a Gun, Versace and Calvin Klein all for $59.99 per 100-milliliter bottle. But the perfume influencer is no stranger to a good deal. He often showcases to his more than 500,000 TikTok followers where to score discounted fragrances at retailers like Ross, TJ Maxx and Marshalls. While the inventory changes week to week, a perusal through TJ Maxx’s online offerings shows a 100-milliliter Byredo Velvet Haze for $209, compared to its full price of $320. Or a 100-milliliter Creed Silver Mountain Water for $279.99, which typically retails for $470.
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