'So colourful': Air India's 'Safety Mudras' video leaves social media amazed

New Delhi,UPDATED: Feb 24, 2024 12:26 IST

Air India's new inflight safety video titled 'Safety Mudras' has impressed social media users to another level altogether. "Awesome" and "classy" are some of the words that the internet used to describe the Air India video that has gone viral on social media with millions of views soon after it was launched.

‘Safety Mudras', features dancers performing the classical forms - Bharatnatyam, Kathakali, Ghoomar, Bihu Mohiniyattam, Odissi, Kathak, and Giddha. It also features a voice-over that narrates the safety instructions for passengers.

Each dancer narrates a specific part of the safety instructions and depicts it using 'mudras' (hand gesture).

Air India shared the video in a post on X on February 23 and captioned it: "For centuries, Indian classical dance and folk-art forms have served as a medium of storytelling and instruction. Today, they tell another story, that of inflight safety. Presenting Air India’s new Safety Film, inspired by the rich and diverse dance traditions of India."

Watch the video here:

Since being posted online, the video went viral with over 6 million views. Social media users were impressed and praised the airlines for their "creative" initiative.

"What a breath of fresh air! Colouful, vibrant and so full-of-life safety instructions instead of a tape-recorded script or an uninteresting drill by flight attendants," a user said. "Dear Air India, you just stole my heart," another user said. "Bravo! Awesome squared," a person commented.

A statement by the airline said the video was developed in collaboration with lyricist Prasoon Joshi, singer-composer Shankar Mahadevan, and director Bharatbala.

The safety video will be initially accessible on Air India’s recently introduced A350 aircraft. Thereafter, it will be progressively deployed on other aircraft.