The Malayalam film industry has witnessed the birth of an interesting
trend
akin to the '
Barbenheimer
' tag in Hollywood. The recent releases, '
Bramayugam
' and 'Premalu,' though divergent in themes with one being a horror flick and the other a comedy entertainer, have sparked a new trend among netizens – the '
Premayugam
' tag, reminiscent of the 'Barbenheimer' trend.
The common thread between 'Premayugam' and 'Barbenheimer' lies in their thematic clash of light and dark elements. Similar to the vibrant and colorful world associated with Barbie contrasting with the darker narrative of Oppenheimer, 'Premalu' exudes charm in its romantic storyline, while 'Bramayugam' unfolds a black-and-white horror tale. Netizens are quick to draw parallels, and memes featuring 'Premayugam' are rapidly gaining popularity, echoing the success of the 'Barbenheimer' trend.
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Netizens have flooded social media with comments, with one user stating, " #Premayugam is
Malayalam cinema
’s answer to #Barbenheimer." Another user enthusiastically wrote, “It's #PremaYugam.” A different comment reads, “#PremaYugam running riots at Worldwide Box Office.”
Released just a week apart, 'Bramayugam' and 'Premalu' are enjoying box office success, with both films receiving acclaim from both critics and audiences.
‘Bramayugam’ directed by Rahul Sadasivan is a horror drama film that revolves around a folk singer who gets trapped in a ‘Mana’. Meanwhile, ‘Premalu’ is about Sachin’s efforts to get the love of his life and the movie is directed by Girish AD.