Luxury Briefing: The Met Gala’s new ROI playbook

17 hours ago 10

In this week’s Luxury Briefing, we speak to Sergio Hudson and fashion and marketing experts about the brand impact of dressing a celeb for the Met Gala. In addition, designer Patricia Bonaldi on leaning into F1 and Miami’s community. Also, Hugo Boss earnings and executive moves to know. For tips or comments, you can email me at [email protected]

The Met Gala, held on the first Monday in May, has long been fashion’s biggest stage. This year’s theme, “Superfine: Tailoring Black Style,” asked brands to participate in a nuanced fashion conversation and challenged them to show cultural fluency by focusing on Black dandyism and tailoring, commercial readiness and the ability to sustain a viral moment well beyond the steps of the Met.

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