Luxury Briefing: Post-acquisition, Lyst is focusing on AI search for luxury shopping

1 week ago 9

In this week’s Luxury Briefing, Lyst CEO Emma McFerran shares what the future looks like for Lyst under new Japanese ownership as the luxury e-commerce landscape experiences change. Also, executive moves and news to know. For tips or comments, you can email me at [email protected]

Luxury shoppers today are juggling more tabs than ever. They’re tracking resale alerts, building Pinterest mood boards, prompting ChatGPT for capsule wardrobe ideas and scrolling product pages fed to them by performance marketing. The digital shopping journey, once personalized and IRL, feels increasingly scripted. Sponsored links dominate the first page on Google, discovery feels predictable, and shoppers are responding by going elsewhere — to group chats, to stylists and to search tools they trust.

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