2 weeks ago
16
When Donald Trump was elected for a second presidential term in November, many businesses braced for how his promised tariffs would impact their supply chain. But perhaps few expected that his promises to raise the cost for bringing goods into the U.S. would result in the escalation of tariffs on goods from China from 20% to 145% within a matter of days.
“It just felt so absurd,” said Alexandra Fine, co-founder and CEO of sexual wellness brand Dame. “That’s why I was like, ‘Let’s get absurd.’”
Some Dame products, including its signature vibrators, are made in China. Fine felt she had to do something to address the steep rise in costs to her supply chain. On April 9, the same day President Trump raised tariffs on Chinese goods to 145%, Dame added a $5 “Trump tariff surcharge” to customers’ shopping carts, including a graphic of Trump’s signature, fluffy blonde hair on the checkout page.
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English (US) ·