Kosas delves deeper into skin care, with community top of mind

1 day ago 12

Pioneer of the concept of skin-benefitting makeup, Kosas is introducing a collection of facial cleansers.

Launched on May 1, the Plump + Juicy Double Cleansing System includes an oil cleanser ($48) and a gel cleanser ($38; $86 when purchased as a set). The set is meant to leave the skin feeling “plump and juicy,” said Kosas founder Sheena Zadeh. High-quality ingredients and a “spa-like” scent profile were also prioritized during development.

Kosas will officially turn 10 years old in October. One of the OG “clean” beauty brands, it has always marketed its products as makeup that benefits the skin. In fact, in 2019, it debuted the tagline “Makeup for skincare freaks.”

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