Japan’s top pro hair-care brand is leveraging a U.S.-based creative director and product line to expand stateside

Milbone, Japan’s leading professional hair-care brand based on market share, is targeting U.S. expansion through a unique partnership with esteemed L.A.-based hairstylist Anh Co Tran. 

As the company’s new global creative director, Tran is helping the 65-year-old brand develop fresh new products and create a community of global hairstylists through large-scale in-person events. 

It’s part of a slow and thoughtful shift to the heritage brand’s business model, Tomoko McCune, Milbone’s head of marketing, told Glossy. 

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