Is Shein hijacking TikTok with fake voices and deceptive bots?

11 months ago 27

On Tuesday, actress Scarlett Johansson issued a statement addressing OpenAI’s use of an AI voice that closely resembles hers. Last September, Johansson declined an offer from OpenAI to provide her voice for its system, which is used primarily by customers with the latest GPT-4o.

In the statement, Johansson said she was shocked to hear the resemblance in the company’s latest demo of the GPT-4o model​. Soon after, OpenAI announced it would pause the use of this particular voice, known as “Sky.” The company claimed the voice belonged to a different professional actress but declined to disclose who.

Although the fashion industry has yet to see misuse of AI voices become a problem at scale, it is already a problem for TikTok and Instagram creators. The issue has been growing in recent months, alongside bot activity. Social media bots perform automated interactions like posting, liking and following, which can be used for marketing or manipulating public opinion.

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