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On Tuesday, the sunscreen brand Vacation debuted three body sprays — the trendiest item in fragrance this year — one to correspond with each of its eau de toilettes.
At $24 each, the body sprays will be the most accessible point of entry to the brand’s fragrance collection yet, making them a potential introduction to the brand for Gen Z and Gen Alpha. “Our interpretation of [working to reach younger customers] is to make the designs feel a bit more fun and youthful than our eau de toilettes, which are a little bit more elevated,” said Lach Hall, Vacation’s co-founder and executive chair of marketing, noting that the juices themselves are “lighter, brighter versions” of the eau de toilettes. The body sprays also feature Vacation’s most playful, colorful packaging yet. Prior to launch, the brand had gathered 3,000 sign-ups for a waitlist across email and social media promotion, Hall said.
Body spray is huge right now, as has been previously reported by Glossy. According to Circana, sales of hair and body mists in the prestige market hit $474 million in 2024 — a 94% year-over-year increase — making it the fastest-growing segment within prestige fragrance. More brands are joining the conversation, with recent launches from brands like Kitsch and Touchland, while brands like Sol de Janeiro, Phlur and Kayali continue to grow their portfolios.
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