Indian consumer electronics and smart wearable brand
Ambrane
has marked a significant milestone by venturing into the global market. The company aims to serve the UAE, Europe, USA and East Asian regions with its product offerings. The brand has also unveiled a lineup of products including
power banks
, chargers, cables, and other
smart gadgets
like
smartwatches
, that will be introduced to an international audience.
With the vision of achieving an overall revenue of 500 crores by FY25-26, Ambrane has set a target of reaching 100 crore exclusively from
international markets
by this fiscal year.
How Ambrane will deliver its product to international customers
The company’s product portfolio will be available on
e-commerce platform
Amazon across Germany, France, Belgium, Italy, Japan, Netherlands, Poland, Spain and the United Kingdom. Additionally, strategic partnerships with global giants such as eBay, Walmart, Noon, Qo10, Shopee, Coupang, and BliBli will ensure the availability of Ambrane's offerings in the USA, UAE, Singapore, Malaysia, Korea and Indonesia.
Ambrane’s presence in the Indian market
Ambrane claims to have sold over 40 million products within the Indian market. The company also claims to hold the top position in power banks and ranks among the leading wearable brands. Along with the major e-commerce players in India, and its extensive channel network of more than 10,000 dealers, Ambrane has a strong footprint across India.
The company has successfully transitioned from a 30 sq ft facility to a 84 sq ft space. Ambrane’s manufacturing capabilities have also increased as it produces over one million cables, five lakh chargers and four lakh power banks per month.
With a dedicated team of over 500+ employees, Ambrane is making strides towards the goal of achieving 100% local production. The company also wants to capture a 20% market share by the year 2027.
English (US) ·