Coachella activations, the state of ‘clean’ beauty, and Beautyfor’s mission to find a home for beauty products

6 days ago 15

Gabby Shacknai and Zoe Weiner were already veteran beauty editors when they debuted their nonprofit, Beautyfor, in June 2024. Like many people who work in the beauty industry, they’d long been surrounded by a surplus of products and felt there had to be a way to do some good with the excess.

Initially, they planned a sale with excess from their friends in the industry. But then, brands got wind and asked to donate products. “All of a sudden, Gabby’s apartment was filled with hundreds and hundreds of serums and moisturizers and things, and we were just kind of like, ‘Where is this stuff coming from? It’s great that brands want to donate this, but why do they have all of this stuff?'” Weiner recalled.

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