Coach bets on WNBA and TV to reach the next luxury consumer

4 days ago 17

In this week’s luxury briefing, a look at the accessible luxury category, with Coach sharing how it is approaching new customer groups and marketing channels. Also, Bain’s and Entrupy’s new reports, G-III’s earnings, and news to know. For tips or comments, email me at [email protected]

Coach is ramping up its WNBA partnership: It will run linear TV ads during nationally televised games this month, and it’s planning a big marketing moment that will coincide with the WNBA All-Star Weekend in July.

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