In a bid to encourage voter participation in Bengaluru ahead of the
Lok Sabha elections
, several businesses have rolled out enticing campaigns and initiatives, ranging from discounted burgers to free beer and even complimentary bike rides to polling stations.
Low Voter Turnout Concerns
Despite the Election Commission's efforts to boost awareness, Bengaluru has historically seen low voter turnout during elections.
In the 2019 Lok Sabha polls, areas like Bangalore South, Central, and North recorded turnout rates below 55%, highlighting the need for initiatives to engage urban voters.
Innovative Campaigns
Various establishments have launched innovative campaigns to incentivize voting:
Burger Ballot Bonanza
Mr. Philly’s, a burger outlet in Marathahalli, is offering a 30% discount on burgers and milkshakes to the first 100 customers who show their inked finger on election day.
Thrill for Less
Wonderla Holidays is giving 15% off on tickets for voters with inked fingers, valid for three days post-election day.
Cheers to Democracy
Deck of Brews brewpub will treat the first 50 guests with inked fingers to a free beer the day after the election.
Discounted Dining
SOCIAL is offering a 20% discount on meals for voters who present their inked finger along with a special voting bill.
Fly for Democracy
Air India Express is providing a 19% discount on flights for first-time voters aged 18-22 travelling to cast their vote.
Ride for Free
Blu-Smart is offering 50% off on rides to and from polling stations within a 30km radius in Bengaluru and Delhi NCR.
Accessible Voting
Rapido
is providing free rides to differently-abled and senior citizen voters in Bengaluru on election day.
Restaurant Initiatives
The Bruhat Bangalore Hotels Association (BBHA) is also pitching in by offering free coffee, dosas, fruit juice, and discounts at various establishments to encourage voter turnout.
These creative efforts by businesses aim to foster a sense of civic responsibility and ensure maximum participation in the upcoming Lok Sabha elections. By combining discounts and freebies with the democratic process, Bengaluru businesses are hoping to make voting a rewarding experience for residents.
For more information and updates on these voter engagement initiatives, residents can check with participating businesses and local news outlets.
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