Apple
believes that
iPad
and Mac are ‘complimentary devices’, and not ‘competing devices’. In an interview with The Wall Street Journal, Apple's vice president of iPad and Mac marketing - Tom Boger said that the iPad is a ‘touch-first device’, while the Mac is designed for ‘indirect manipulation.’
Apple announced a new generation of
iPad Pro
with M4 chip last week.
The new chip is built on the second-generation 3nm technology, featuring a 10-core CPU (6 performance cores and 4 efficiency cores) and an entirely new display engine. As claimed by Apple, the new models are 4x faster than the last-gen Pro and 10x faster than the original one.
During the interview, Boger explained how iPads compare with Macs. When asked whether Apple may bring a touchscreen Mac, he said that the iPads are for touch, Macs are not.
‘MacOS is for a very different paradigm of computing,’ he said before adding that customers have both types of devices and think of the iPad as a way to ‘extend’ work from a Mac. Apple’s Continuity easily allows you to work across devices, he stated.
On further questioning if Apple would ever change its mind on the touch-screen situation, Boger said “Oh, I can’t say we never change our mind.”
Is a touchscreen Mac under development?
As per a report by Bloomberg’s Mark Gurman, Apple is indeed working on Macbooks with touchscreen. The company, according to him, may target a release date for a
Macbook Pro
with touch display sometime in 2025.
“Apple engineers are actively engaged in the project, indicating that the company is seriously considering producing touch-screen Macs for the first time,” Gurman stated in the report citing people familiar with the efforts.
English (US) ·