American Eagle debuts a new affiliate program as it looks to ‘the next phase’ in social shopping

1 week ago 21

This story was originally published on Glossy’s sibling publication, Modern Retail.

In a major step for the denim brand, American Eagle Outfitters has developed its own affiliate program to boost sales and connect with brand fans.

American Eagle recently formed an affiliate community for everyone from seasoned influencers to new creators. The brand soft-launched the program in March and will be marketing it more aggressively heading into the summer and the eventual back-to-school season, American Eagle CMO Craig Brommers told Modern Retail.

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