Activewear brands are scrambling to clean up in America’s age of health anxiety

1 week ago 12

This story is part of Glossy’s “Earth Week” series, highlighting how fashion and beauty companies are conquering challenges and driving industry progress around sustainability.

For years, content creator Tessa Smith’s health content focused on what went into her body. Her “What I Eat in a Day” videos, built around nutrition protocols, low-tox living and gut healing, have racked up more than 12.5 million views. But it wasn’t until she got pregnant that she started thinking seriously about what went on her body — specifically, her daily uniform of Lululemon leggings.

“I was so careful with food and supplements,” Smith told Glossy. “But I never questioned what was in my clothes. Then I realized I was putting PFAS-covered synthetics right over my belly and milk supply. That’s when it hit me.”

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