‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups

The story was originally published on Glossy’s sibling publication Digiday.

Brands are increasingly feeling the impact of President Trump’s tariffs — particularly those sourcing from China, where U.S. tariffs have climbed to 145%, with more changes on the horizon.

One such brand is Bogg Bag, the brightly colored, Croc-inspired tote bag that was riding a wave of virality last year. Kimberly Vaccarella, CEO and founder of Bogg Bag, is no stranger to economic headwinds, having launched her business amidst the 2008 financial crisis, managed tariffs during the first Trump administration and navigated a supply chain crisis during the Covid-19 pandemic.

Continue reading this article on glossy.co. Sign up for Glossy newsletters to get the latest on the business of beauty, fashion and pop culture.